In addition, video advertising has become an effective form of acquisition of Gen Z, which is reflected in the increase in video advertising spending, and video advertising does indeed fit with Gen Z’s love of visual experience. Among the two types of apps for finance and shopping, the proportion of Generation Z is relatively low, but in terms of growth, the growth rate of Generation Z is very fast, exceeding 60%. Although there are not many Gen Z currently, it is growing very fast and will soon occupy the market in the future. Let's look at shopping again. Many of the friends here may be in the shopping-related industry. Let's see what the demands of Generation Z are when they open a text message service shopping APP. We can probably see some clues from the picture, the first to the front, especially the blue part, is not as much entertainment and social as just now, these e-commerce APPs are fashion trends that young people like, buy favorite fashion clothes Or the place for beauty, which hits Gen Z's aspirations in the shopping field. Dai Bin, Head of AppAnnie Greater China: Seize the Growth of Generation Z Finally, in terms of finance, the proportion of Gen Z in the financial app is the lowest. These APPs are mainly foreign banks, and they are some of the services that traditional banks provide online APPs.